Incontinence lingerie steals the show at Fashion Week
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<P>There’ve been some seriously raised eyebrows at Fashion Week this year, after it was revealed one collection hitting the catwalk is a wee bit different to anything we’ve seen before.</P>
<P>That’s because ConfiTEX is a lingerie company designed for people with bladder-control problems.</P>
<P>When you’re all rugged-up for some downhill action, the call of nature isn’t ideal.</P>
<P>”You’re stuck on the top of a mountain in a tight Lycra ski suit, and the opportunities to go to the toilet aren’t many,” says ConfiTEX business brain Mark Davey.</P>
<P>”You get pretty nervous before big races and I have vivid memories of standing on top of race courses needing to go to the toilet.”</P>
<P>But imagine if you could just go – pee as you ski.</P>
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<P>photo: bridesmaid dresses perth</P></CENTER>
<P>Mr Davey and Frantisek Riha-Scott saw a market in high-performance underwear for busting athletes.</P>
<P>”When you’re running a marathon it’s a little bit embarrassing to stop on the side of the road and go to the toilet, and you’re probably going to lose the race if you do,” says Mr Davey.</P>
<P>Their real lightbulb moment came when friends pointed out a bigger need in the awkward area of incontinence.</P>
<P>More than 1 million Kiwis suffer from the problem, including a third of women who have given birth, often caught out by a simple laugh or sneeze.</P>
<P>They want to give people their confidence back.</P>
<P>”Why should women who wear Prada or Zambesi or Karen Walker, why should she need to put on a pad or a diaper or nappy?” says Mr Riha-Scott.</P>
<P>”Our product is not designed for people in rest homes.”</P>
<P>The result is undeniably sexy, but does it work? It relies on a breathable waterproof fabric that the pair designed and patented. The pad takes 80ml to 100ml in one go and about 300ml throughout the day.</P>
<P>There’s even the once unthinkable – a G-string.</P>
<P>”We got a request by a 90-year-old lady that we should design a G-string version, so we thought that’s a fantastic story,” says Mr Riha-Scott.</P>
<P>And now they’re going where no incontinence undies have gone before – the catwalk.</P>
<P>see more: beach bridesmaid dresses</P>
